LOGO BRIEF

Hi! Please complete the next brief with relevant information.

There are plenty of reasons to use a design brief, but there are two that we think are most important: efficiency and direction.

Date: dd/mm/yy

CLIENT

PROJECT TITLE
CLIENT NAME
BRAND
PRODUCT
POINT OF CONTACT NAME	PHONE
EMAIL	MAILING ADDRESS

BUSINESS INFORMATION

BUSINESS OVERVIEW what do you do? what is unique about your business?
TARGET AUDIENCE who are you trying to reach?

CREATIVE’S SHORTCUT

VERBIAGE what name should be included in the logo?
TAG LINE if applicable
IMAGERY what images, if any, should be included in the logo?
DESIRED DESIGN STYLE include reference images, if applicable
COLORS & OTHER VISUAL CONSIDERATIONS Short description/ keyword, if applicable
INTENDED USE signage, business cards, online/offline etc.

LET’S DETAIL A BIT.

INTRODUCTION ABOUT YOUR BUSSINESS your brand & brand name, your personal name, what you do and how’s your imput to create value etc.
CONTEXT/ CAMPAIGN write about the current project: concept, communication objectives, the way you see the image of your brand integrated in the whole project, etc
COMPETITION IF EXIST (List your competitors on the market here)
DATE OF USE/ PURPOSE specify how long you want to use the same identity, if you ever want an upgrade from this design, you have to specify, so we will keep it in the database as a backup and at the right time we can help you
TYPE OF USE ONLINE, OFFLINE, WEBSITE ONLY, GOOD FOR PRINTING, etc
TERRITORY OF USE Here you need to specify where your brand will take place - local, national, international, etc
YOUR TARGET AUDIENCE include reference images, who are you trying to reach? Etc.
STYLISTIC REFFERENCES include reference images, capture the atmosphere you want; favorite shapes, inspirational images, etc
COLORS=POWER include reference images if in need *Here you should specify a color palette, eg Yellow , if you have preferences, let us know.
OTHER DELIVERABLE/ WANTED SERVICES include other services you need, add details if in need.
DEADLINE Here you should mention how urgent it is;
OTHER PREFERENCES/ DETAILS please add other informations here

LET’S GET SOCIAL

SOCIAL MEDIA if exists or you need one
WEBSITE if exist or you need one
FREE* BUSINESS CARD Please add your informations for your card -all details & infos.

Thank you for your time.

Designer, GEORGIANA GHIȚ

More informations

GGDESIGNO

info@ggdesigno.com

www.ggdesigno.com/services

ABOUT US

WEBSITE	www.ggdesigno.com	BRANDING & DESIGN
INSTAGRAM FACEBOOK	@ggdesigno / @georgianaghit	THANK YOU!

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